Limited Time Offer

Use coupon code Brand4U to get a 20% discount

  • 00Days
  • 00Hours
  • 00Minutes
  • 00Seconds

How do you build a brand when you cannot properly define it?

77% of marketing leaders say a strong brand is critical to their growth plans.

So you know that "branding" is important, but you don't know what experts actually do to create a brand before it is marketed.

Do you know that when companies re-brand, it usually costs them 5-10% of their yearly annual budget???

Do you really have time to sift through the internet to learn about branding from unqualified professionals?

Time is money and we know that you are busy building your empire. Let us help...

So, Really, What Is A Brand Masterclass

So, Really, What Is A Brand? Masterclass is Rebirth U’s premier course on branding. No longer do you have to waste hours perusing the internet to get answers to basic questions regarding how to properly define brand from a practical and an academic sense from unauthorized social influencers. 

You can stop signing up for semester long courses or hiring costly consultants to fill in your brand knowledge skill gap. This Masterclass grants you access to the brand knowledge that Fortune 500 companies have used for centuries. These top companies maintain their status as the most authentic and (financially) successful brands in the world year and year, so don’t you want to know how they achieve this? 

This course will educate you on how to: (1) determine brand attributes (2) achieve powerful differentiation (3) and how to overcome the opportunity costs of not having a well architected brand.

Who Is It Designed For?

Female Gamechangers, Women-Owned Businesses, Women-Run Businesses, Women Department Heads, Marketing Professionals, Corporate Learning Departments, University Administrators and Continuing Education Programs, Non-For Profit Leaders, Franchisors & Franchisees

Watch Intro Video

Free Preview

What is Rebirth U?

Rebirth U is Brand Rebirth’s Digital University of brand and professional development that has a purpose of “democratizing Ivy-League brand strategy principles for women-led businesses and beyond". 

It houses a series of on-demand brand masterclasses (i.e. So, Really, What Is A Brand?, Brand Authenticity, etc.) that can be taken as stand-a-lone courses or as a part of the Brand Bedrocks Module (Bundle).  

Watch Intro Video

Why Rebirth U?

What's Included

"So, Really, What Is A Brand? " carefully packages 20+ years of brand, marketing, Wall Street know-how, Ivy-League Brand Education and global exposure in 40+ countries in a potent, yet exhilarating 75-90 minute micro-learning experience. This masterclass includes:

  • Brand Recall Interactive Exercise

  • Enabled Discussions Within Masterclass

  • Rebirth U Ideation Studio

  • More Resources For You! (Helpful Links)

  • Masterclass "Final Checklist"

  • Bonus Lesson! How To Build An Iconic Brand with Rebirth U

  • Bonus Quick Reference Guide! 10 Steps to Building an Iconic Brand

  • Course Certificate

As Featured In

Hi, I'm Tanika and I am your Masterclass Coach!

Brand Rebirth Founder + Chief Brand Strategist with 20+ Years of Professional Experience and travel to 40+ Countries

I have always practiced authenticity, along with always I have always practiced authenticity, along with  independent and collaborative thinking. This purpose-driven path has led me to embrace non-conformity, innovation and ultimately create compelling brand voices for two different Fortune 500 companies, J.P. Morgan Chase & Co. and Royal Dutch Shell, for over 15 years as an intrapreneur.

I hold the Certificate in Brand Leadership from the Executive Education Program at Columbia University, the Global MBA from Thunderbird, The Global School of Management and the B.B.A. in International Business and Finance from Howard University.

I have always been called on to launch a new idea to a new target audience, a new global program in a new country and even a new company and I have loved it all. In 2018, my work and leadership of a new company brand launch was recognized by the CEO of Royal Dutch Shell and deemed the best Business-to-Business Brand Campaign for the company on a global level. Most importantly, my leadership empowered teams to achieve unsurpassed excellence which resulted in exceeding sales targets.

Just think of me as your “Brand Doula” and you will be rewarded with a rock-solid brand infrastructure that can attract your customers in an authentic way. “Thinking differently” bred innovation in the form of iPhones, body shapers for women (Spanx) and customer experience (Amazon) to name a few, so what are you waiting on?

Video + Applied Learning

With inspiring instruction, learning assessments, best practice examples from top brands and Women-Owned Businesses, you will learn how to:

  • Define and distinguish between “brand” and “branding”
  • Ascertain the role of neuroscience in branding
  • Learn the power of branding with top global brands
  • Apply the history of branding to relevant target audiences today

After Completing this Masterclass

You should expect to be able to:

  • Become a more strategic thinker and guardian of your company brand
  • Better positioned to target various demographics that are of key importance in the 21st century
  • Decipher which side of the brain that enables you to be create and maintain your brand
  • Unearth your company’s unique brand attributes 
  • Recognize the 4Ps of Branding
  • Understand the financial ramifications for not building a strong brand

Bonus Content!!!

Empowering you to expand on concepts learned in the masterclass in a practical way.

  • "How to Build an Iconic Brand with Rebirth U"

    $350 value

    This capstone lesson will educate you on the 4Ps of Branding that Fortune 500 companies apply daily to maintain profitable and recallable brands. Each element of the 4Ps are discussed and applied to notable brands. This is a Brand Rebirth 1:1 Consulting offering that has been packaged for smart on the go Rebirthers (students) like you.

  • "10 Steps to Building an Iconic Brand"

    $350 value

    This quick reference guide walks you through 10 well tested (and benchmarked) steps that prudent businesses follow to achieve brand differentiation and brand love. After watching the video lesson, this content can be downloaded and used as a reference document forever.

Watch Intro Video

Bonus Content!!!

How to Build an Iconic Brand with Rebirth U

Masterclass Curriculum

  • 1

    Welcome to "So, Really, What Is A Brand"?

    • Brandspiration From Your Course Coach!

    • How to use this course

    • Welcome Rebirther!

    • Hola Survey!

  • 2

    Let's Get Started!

    • Agenda

    • Facts & Figures

    • Defining Brand

    • History Behind Branding

    • Rebirth U Ideation Studio..Knowledge Check #1

    • Brand Recall

    • Brand Recall Interactive Exercise

    • Brand Study: Apple

    • Why Is Having a Brand Critical To Your Business?

    • Don't Take Branding for Granted

    • Exhale :)

  • 3

    FREE BONUS CONTENT! How To Build an Iconic Brand

    • CAPSTONE LESSON! - "How To Build An Iconic Brand With Rebirth U"

    • Quick Reference Guide: "10 Steps To Building An Iconic Brand"

  • 4

    Rebirth U Ideation Studio!

    • Welcome!

    • Knowledge Check #2

    • Workbook Time!

  • 5

    Next Steps

    • Congrats! Here What's Next...

    • More Resources For You :)

    • Download This Document Before You Go! - Final Checklist

    • Ciao Survey!

    • The Next Masterclass In This Series

    • 1:1 Consulting: How To Build Your Iconic Brand with the Brand Rebirth Brand Pyramid

    • Consulting Resources For You!

Rebirth U Ideation Studio!

Feel coached, inspired, safe and free and saunter through the Workbook Exercises, Knowledge Checks and Interactive Exercises.

Pricing options

Access this coupon code "BRAND4U" to receive a 20% discount off of the introductory price!

Watch Intro Video

What Is Unique About This Course?

Rebirther (Student) Testimonials

Lynda Bishop, MA

NAWBO Institute National Program Director + CEO of, Phoenix, AZ

I completed the masterclass today and LOVED IT! Extremely well done and I have to say...I want you to dress me! :) Seriously, you are so poised, professional and completely stunning at the same time. The information in this series was exceptional - thorough and easy to understand. Loved the quizzes, the examples given, the resources to continue the learning. The certificate is a lovely touch too. Extremely well put together and easy to follow. Interactive to help the learning stick. Relevant, relatable examples throughout!

Kim Parris, MBA

President, Parris Associates, New York, NY

Clearly and concisely communicated! Overall excellent presentation and information - fantastic job! Well organized, with a nice mix of graphics and statistics.

Rochelle Andrews, PMP

Masters in Engineering Management, Senior Project Manager, Specialty Chemicals Industry, Houston, TX

Eye Opening! For a novice like me this was very eye opening. Great information regarding ‘whole brain’ thinking and how it leads to the formation of strong brand attributes. I can incorporate this knowledge as I interface with different divisions within my company.

Paula Noreña Rodríguez

Founder, Nómada de La Luz (Therapy Practice), Madrid, Spain

Well explained. Muy bien explicado el contenido! In this module you learn about the importance of being clear about the attributes of your brand and your products. With clear examples and analysis of well-known brands, we understand the importance of establishing what our brand really is, and it causes us as to reflect and evaluate our brand according to the 4Ps of Branding. I found the quiz exercise system very useful. *** En este modulo aprendes sobre la importancia de tener claros cuales son los atributos de tu marca y tus productos. Con ejemplos claros y analisis de marcas conocidas comprendemos la importancia de establecer lo que es nuestra marca realmente, y nos deja como reflexión evaluar nuestra marca de acuerdo a las 4 Ps, me parece muy util el sistema de ejercicios. He echado menos ejemplos de marcas que no venden productos tangibles sino solamente servicios.

Limited Time Offer

Use coupon code BB$19 to get a $19.97 discount off Brand Bedrocks Module Bundle. Regular Price = $599.99

  • 00Days
  • 00Hours
  • 00Minutes
  • 00Seconds

Brand Bedrocks Module (Bundle)!

Click Button to Learn More

Join the Rebirth U Community!

Add your email to the mailing list to get the latest updates.

Business Certifications