Do you use Marketing, Branding and Sales interchangeably?

Well, you really shouldn't; they are not all the same.

Branding + Marketing Symbiosis Masterclass

Rebirth U's Branding + Marketing Symbiosis Masterclass leverages traditional 20th and 21st Century Marketing frameworks to coach you on how to elongate your customer life cycle.  

In this 3 hour masterclass, all roads lead to building a stronger brand by knowing how to define inappropriately used terms like branding, marketing and sales. You will ascertain where to invest your focus amidst the macro economic climate of uncontrollable variables. 

Premium capstone learning has been included to help you "future proof your marketing strategy" by applying the 4Es of Marketing to your brand.  Coaching on how to use the "5 Moments of Truth" to craft your customer journey is extensively covered with numerous examples highlighting Women-Owned Businesses.

Ultimately, you will finish this course knowing which direction to strategically steer your brand. 

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Should you brand, market or both?

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Do you know how the 4Ps of Marketing have evolved and what action you need to take for your brand?

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Are you launching marketing campaigns before you construct your brand strategy?

Future Rebirthers!

Branding + Marketing Symbiosis is like a H.i.i.T. workout, High-Intensity Interval Training Workout where you will burn a lot of calories in a short amount of time by delving into topics quite rapidly, increase your metabolic rate and then cool down.

Who Is It Designed For?

Female Gamechangers, Women-Owned Businesses, Women-Run Businesses, Women Department Heads, Marketing Professionals, Corporate Learning Departments, University Administrators and Continuing Education Programs, Non-For Profit Leaders, Franchisors & Franchisees

As Featured In

Hi, I'm Tanika and I am your Masterclass Coach!

Brand Rebirth Founder + Chief Brand Strategist with 20+ Years of Professional Experience and travel to 40+ Countries

I have always practiced authenticity, along with independent and collaborative thinking. This purpose-driven path has led me to embrace non-conformity, innovation and ultimately create compelling brand voices for two different Fortune 500 companies, J.P. Morgan Chase & Co. and Royal Dutch Shell, for over 15 years as an intrapreneur.

I hold the Certificate in Brand Leadership from the Executive Education Program at Columbia University, the Global MBA from Thunderbird, The Global School of Management and the B.B.A. in International Business and Finance from Howard University.

I have always been called on to launch a new idea to a new target audience, a new global program in a new country and even a new company and I have loved it all. In 2018, my work and leadership of a new company brand launch was recognized by the CEO of Royal Dutch Shell and deemed the best Business-to-Business Brand Campaign for the company on a global level. Most importantly, my leadership empowered teams to achieve unsurpassed excellence which resulted in exceeding sales targets.

Just think of me as your “Brand Doula” and you will be rewarded with a rock-solid brand infrastructure that can attract your customers in an authentic way. “Thinking differently” bred innovation in the form of iPhones, body shapers for women (Spanx) and customer experience (Amazon) to name a few, so what are you waiting on?

What is Rebirth U?

Rebirth U is Brand Rebirth’s Digital University of brand and professional development that has a purpose of “democratizing Ivy-League brand strategy principles for women-led businesses and beyond". 

It houses a series of on-demand brand masterclasses (i.e. So, Really, What Is A Brand?, Brand + Marketing Symbiosis, etc.) that can be taken as stand-a-lone courses or as a part of the Brand Bedrocks Module (Bundle).  

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Why Rebirth U?

Masterclass Curriculum

  • 1

    Welcome to "Branding + Marketing Symbiosis"!

    • Brandspiration From Your Course Coach!

    • How to use this course

    • Welcome Rebirther!

    • Before we begin...

  • 2

    Let's get started!

    • Agenda

    • Review of Branding

    • Marketing Defined

    • Branding vs Marketing

    • 20th Century Marketing Essentials

    • 21st Century Marketing Essentials (The 4 Es)

    • Brand + Marketing Campaigns

    • Managing Brand + Marketing Controllables

  • 3

    CAPSTONE LEARNING - How To Future Proof Your Marketing Strategy

    • How To Future Proof Your Marketing Strategy

    • DOWNLOADABLE INFOGRAPHIC - The 4 Es of Marketing

    • Future Proofing Yswara's Marketing Strategy

    • Future Proofing Tech Womb's Marketing Strategy

    • Future Proofing Gina Loann's Marketing Strategy

    • Exhale :)

  • 4

    How To Craft Your Customer Journey

    • How to Craft Your Customer Journey with the 5 Moments of Truth

    • DOWNLOADABLE INFOGRAPHICS: The 5 Moments of Truth

  • 5

    BONUS CONTENT! Crafting Customer Journeys for Women-Owned Brands

    • Crafting Gina Loann's Customer Journey

    • Crafting Yswara's Customer Journey

    • Crafting Cloud Media's Customer Journey

  • 6

    Rebirth U Ideation Studio Time!

    • Welcome!

    • Test Your Learning... Knowledge Check

    • Workbook Time!

  • 7

    Next Steps...

    • Congrats! Here's What's Next...

    • More Resources For You

    • Download This Document Before You Go! Final Checklist

    • Ciao Survey!

    • BONUS! Quick Reference Guide: "10 Steps To Building An Iconic Brand"

    • The Next Masterclass In This Series

    • 1:1 Consulting: How To Build Your Iconic Brand with the Brand Rebirth Brand Pyramid

    • Consulting Resources For You!

    • Optional Video-More About Gina Loann

Video + Applied Learning

With inspiring instruction, learning assessments, best practice examples from top brands and Women-Owned Businesses, you will learn how to:

  • Review branding and fully define Marketing and Sales
  • Introduce the 4Ps & 4Es of Marketing
  • Recognize a concrete Women-Owned Business example of a Branding & Marketing Campaign
  • Learn how and when to leverage both Branding and Marketing

After Completing this Masterclass

You should expect to be able to:

  • Know what types of actions are required to build loyalty, define tactics, drive periodic sales and build your sales funnel
  • Understand how Marketing has progressed from the 20th to 21st century for the benefit of your business
  • Distinguish between the “pull” and “push” of Branding and Marketing
  • Emit more authenticity for your brand and generate a stronger customer response

Capstone Learning + Bonus Content!!!

Impactful content that brings 1:1 Consulting to your digital doorstep.

  • CAPSTONE LEARNING - How to Future Proof Your Marketing Strategy

    $500 value

    These 6 lessons are a mini-course in of itself and build on all of the core masterclass content (4Es + 4Es of Marketing) and provide practical application for your business. These lessons enable you to begin to build an experiential customer journey, omni-channel selling capabilities, ascertain your brand value and deploy consistent user-generated content (UGC) in your marketing campaigns. The downloadable infographic is provided for you to aid in crafting your marketing strategy.

  • BONUS CONTENT! Crafting Customer Journeys for Women-Owned Brands

    $300 value

    This section applies the "5 Moments of Truth" and Experiential Marketing to 3 Women-Owned Business brands from different industries. What's helpful is that this content can help to transform both Business-to-Business (B2B) and Business-to-Consumer (B2C) brands.

  • BONUS CONTENT! 10 Steps to Building an Iconic Brand

    $350 value

    This quick reference guide walks you through 10 well tested (and benchmarked) steps that prudent businesses follow to achieve brand differentiation and brand love. After watching the video lesson, this content can be downloaded and used as a reference document forever.

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Capstone Learning

Future Proofing Tech Womb's Marketing Strategy

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Bonus Feature!

Future Proofing Yswara's Marketing Strategy

Rebirth U Ideation Studio!

Feel coached, inspired, safe and free and saunter through the Workbook Exercises, Knowledge Checks and Resources For You!.

What You Will Get, What's Included

"Branding + Marketing Symbiosis" carefully packages 20+ years of brand, marketing, Wall Street know-how, Ivy-League Brand Education and global exposure in 40+ countries in a potent, yet exhilarating 50-60 minute micro-learning experience. This masterclass includes:

  • Rebirth Ideation Studio

  • Workbook Lesson

  • Learning Assessments

  • More Resources For You! (Helpful Links)

  • BONUS CONTENT! Crafting Customer Journeys for Women-Owned Brands

  • CAPSTONE LEARNING - How To Future Proof Your Marketing Strategy

  • Masterclass "Final Checklist"

  • Course Certificate

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What Is Unique About This Course?

Rebirther (Student) Testimonials

Stacie Desplanques, MBA

Director, Marketing Communications, Vade Secure, Paris, France

Great masterclass! I really enjoyed the Branding and Marketing Symbiosis course. I studied business a few years ago, but didn't realize that there is now also a 21st century view on marketing that consists of the 4 Es. This course helped to put words to the actions that I do in my job!

Rochelle Andrews, PMP

Masters in Engineering Management, Senior Project Manager, Specialty Chemicals Industry, Houston, TX

I have a much greater appreciation and awareness of what it takes to brand, market and sell. I can confidently participate in discussions with a broader range of colleagues who work in Marketing and Sales and better assess project-related data related to these areas..

Paula Noreña Rodríguez

Founder, Nómada de La Luz (Therapy Practice), Madrid, Spain

Este modulo me dejó mucho más claro la diferencia entre Branding y marketing. Sin Branding no hay Marketing, nuestra marca debe tener unas bases sólidas antes comenzar con el marketing. Los ejercicios me parecen puntuales y el contenido acorde a lo esperado, la instructora denota mucho expertismo en el tema.***This module made the difference between branding and marketing much clearer to me. Without Branding there is no Marketing, our brand must have a solid foundation before starting with marketing. The exercises seem to me on time and the content according to expectations, the instructor shows a lot of expertise on the subject.

Brand Bedrocks Module (Bundle)!

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Limited Time Offer

Use coupon code BB$bundlediscount to get a $19.97 discount off Brand Bedrocks Module Bundle. Regular Price = $599.99

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Create a more profitable brand by appropriately using branding + marketing!