(3) Brand Authenticity
This masterclass will teach you what authenticity means as it relates to your organization so that you can begin determining the authentic brand story that you want your audience to associate with your business.
Have you every experienced an inauthentic brand?
How did that make you feel?
Brand Authenticity Masterclass
Rebirth U's "Brand Authenticity" Masterclass provides practical coaching on how to enact authenticity in your organization/business. This is the masterclass that will enable your brand to have a stronger emotional connection with your customers.
You will learn about brand behemoths who practice authenticity within their companies and thrive. Inspiring brand studies of up and coming Women-Owned Business will help you visualize success with your brand.
Ultimately, you will be empowered to ask and answer the big questions yourself so that you can increase your organizations's brand authenticity factor.We will define, model and benchmark authenticity with global (male-owned) and woman-owned brands that are highly valued.
Who Is It Designed For?
Female Gamechangers, Women-Owned Businesses, Women-Run Businesses, Women Department Heads, Marketing Professionals, Corporate Learning Departments, University Administrators and Continuing Education Programs, Non-For Profit Leaders, Franchisors & Franchisees
Millennials will be the recipients of “the largest wealth transfer in history” as baby boomers transfer over 30 trillion dollars of their wealth to their children.
Do you know how Millennials relate to brand authenticity?
Hi, I'm Tanika and I am your Course Coach!Brand Rebirth Founder + Chief Brand Strategist with 20+ Years of Professional Experience and travel to 40+ Countries
Brand Rebirth Founder + Chief Brand Strategist with 20+ Years of Professional Experience and Travel to 40+ Countries
I have always practiced authenticity, along with independent and collaborative thinking. This purpose-driven path has led me to embrace non-conformity, innovation and ultimately create compelling brand voices for two different Fortune 500 companies, J.P. Morgan Chase & Co. and Royal Dutch Shell, for over 15 years as an intrapreneur.
I hold the Certificate in Brand Leadership from the Executive Education Program at Columbia University, the Global MBA from Thunderbird, The Global School of Management and the B.B.A. in International Business and Finance from Howard University.
I have always been called on to launch a new idea to a new target audience, a new global program in a new country and even a new company and I have loved it all. In 2018, my work and leadership of a new company brand launch was recognized by the CEO of Royal Dutch Shell and deemed the best Business-to-Business Brand Campaign for the company on a global level. Most importantly, my leadership empowered teams to achieve unsurpassed excellence which resulted in exceeding sales targets.
Just think of me as your “Brand Doula” and you will be rewarded with a rock-solid brand infrastructure that can attract your customers in an authentic way. “Thinking differently” bred innovation in the form of iPhones, body shapers for women (Spanx) and customer experience (Amazon) to name a few, so what are you waiting on?
What is Rebirth U?
Rebirth U is Brand Rebirth’s Digital University of brand and professional development that has a purpose of “democratizing Ivy-League brand strategy principles for women-led businesses and beyond".
It houses a series of on-demand brand masterclasses (i.e. So, Really, What Is A Brand?, Brand Authenticity, etc.) that can be taken as stand-a-lone courses or as a part of the Brand Bedrocks Module (Bundle).
Masterclass Curriculum
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1
Welcome to "Brand Authenticity"!
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Brandspiration From Your Course Coach!
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How to use this course
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Welcome Rebirther!
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Hola Survey!
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2
Let's Get Started!
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Agenda
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Authenticity Defined
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Brand Study in Retail
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Consumer Expectations
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Negative Benchmarks of Brand Authenticity
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Brand Study in Media
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Global Authentic Brands
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Brand Case Study on Fitness
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Tips on Creating an Authentic Brand
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Exhale :)
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3
FREE BONUS CONTENT! Frida Kahlo + Authenticity Breakthroughs
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Friday Kahlo's Brand Authenticity: "How To Radiate Personal Authenticity Into Your Brand"
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4 Authenticity Breakthroughs: "How To Radiate Personal Authenticity Into Your Brand"
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Downloadable Infographic! - 4 Authenticity Breakthroughs
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4
Rebirth U Ideation Studio Time!
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Welcome!
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Test Your Learning...Knowledge Check
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Workbook Time!
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5
Next Steps...
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Congrats! Here's What's Next...
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More Resources For You
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Download This Document Before You Go! Final Checklist
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Ciao Survey!
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The Next Masterclass in This Module
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1:1 Consulting: How To Build Your Iconic Brand with the Brand Rebirth Brand Pyramid
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Consulting Resources For You!
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Spending more doesn't always get you more.
Many have been trained to believe that merely spending more on advertising in social channels will increase your sales, but unfortunately this isn't totally true. Achieving brand authenticity should be a part of your customer centricity efforts.
Video + Applied Learning
With inspiring instruction, learning assessments, best practice examples from top brands and Women-Owned Businesses, you will learn how to:
- Define authenticity in branding
- Discuss Millennials and authenticity
- Study the world’s top authentic brands
- Learn how other Women-Owned Businesses (WOBs) businesses practice Authenticity
After Completing this Masterclass
You should expect to be able to:
- Begin to figure out the authentic brand story you want your audience to associate with your business
- Become aware of why marketers focus on this important demographic and why you should too
- Ascertain the correlation between authentic and profitable brands
- Create a brand presence that is Reliable, Respectable and Real
What's Included
"Brand Authenticity" carefully packages 20+ years of brand, marketing, Wall Street know-how, Ivy-League Brand Education and global exposure in 40+ countries in a potent, yet exhilarating 50-60 minute micro-learning experience. This masterclass includes:
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Rebirth Ideation Studio
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Workbook Lesson
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Learning Assessments
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More Resources For You! (Helpful Links)
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Masterclass "Final Checklist"
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Course Certificate
Rebirth U Ideation Studio!
Feel coached, inspired, safe and free and saunter through the Workbook Exercises, Knowledge Checks and Resources For You!.
Why buy one Masterclass when you could have all 4?!!
The Brand Bedrocks Module (Bundle) helps you to elevate the role of branding in your organization/business so that you can charge a premium. It consists of 4 Masterclasses: So, Really, What Is A Brand?, Branding + Marketing Symbiosis, Brand Authenticity and Mission__Storymaking.
Limited Time Offer
Use coupon code BB$bundlediscount to get a $19.97 discount off Brand Bedrocks Module Bundle. Regular Price = $519.96
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