Rebirth U

The Rebirth U (Brand Rebirth's Virtual University of Branding Education) Brand Roots Module will methodically help you to establish a solid foundation for future brand building. This module begins with a series of Mindset Preparation lessons and ends with an Exhale lesson as a finale. Brand Roots consists of 4 core masterclasses: Core Values, Purpose, Prevision Portrait and Prevision 7.0.

• The Core Values Masterclass will provide grounding on how core values relate to brand building and organizational culture so that you can create a high-performance culture that enables you to achieve BIG things. You will complete this three hour course by developing 3-5 solid core values and accompanying memorable phrases. 

• The Purpose Masterclass will help you comprehend organizational purpose on a multidimensional level so you will know how it drives your people and customers. Ultimately, this colorful 3-hour experience will arm you with the tools to create , validate and embed your organizational purpose within your company.

• The Prevision Portrait Masterclass will fully coach you on the Prevision Portrait concept and inspire you to develop enough creative and imaginative content for your very own Prevision Portrait in 2.5 hours. The output from this masterclass has a dual purpose as a potential company manifesto and as direct input for the Prevision 7.0 Masterclass.

• The Prevision 7.0 Masterclass will enable you to relate to the strategic intent of various companies in diverse industries and how they use previsioning to prosper in this 3-hour course. You ultimately will be stimulated to imagine 3 or more draft Prevision 7.0 statements for your brand and validate your final choice with the tools provided.

 All 4 of these masterclasses include the Rebirth U Ideation Studio where learning continues and advances to the point so you can begin applying course concepts on your brand and begin writing. There are learning assessments, infographics, checklists and many tools that guide you throughout the process.

All 4 masterclasses include a Review + Outcomes Confirmation section where course concepts are summarized and reviewed. Additionally, you are given an opportunity to determine if you have achieved all of the learning objectives and outcomess. The final section, Next Steps, includes more resources to supplement course learning, along with a comprehensive course checklist.

In a 1:1 Consulting environment, each topic generally takes anywhere from 8-12 hours to workshop and synthesize. Fortunately, you will be able to save about 5 hours per masterclass by successfully completing this Brand Roots Module (DIY with Virtual Coaching).